One of the obvious interpretations of wellness you've arrived at is "natural ingredients". You've now decided to evolve some of your existing products, and launch or acquire some new ones to own the position of wellness for the master brand. You're an oral health company and you've been watching this 'wellness' trend erupt over the last few years. Asking what something means allows us to take a step back and gain perspective and understand what culture is really like in reality. We are all guilty of this - making assumptions in places where we don't even realize we're doing so. To help you distinguish perception from reality.
It's why you need the anthropologists around. This of course has grave implications for traditional segmentation models because they are artificial as they do not follow the natural trajectory of culture. But there is a way to pinpoint how culture changes with meaning and how it then draws in different audiences along the way. There's no way to pinpoint who creates culture. There is no particular demographic that creates culture. Even the meaning of something as ubiquitous or commoditized as chewing gum has changed in culture.
So, when picking speakers for your next sales meeting, association meeting, or corporate event, pick your Keynote Speaker with care and maybe you can find one who sings opera too.Ĭontact Keynote Speaker and Breakout Speaker Mike Hourigan by filling out the form on this page.Why Meaning Matters: Here are the takeaways (you can watch the full 13-min keynote below). What does keynote mean Information and translations of keynote in the most comprehensive dictionary definitions resource on the web. No matter, what shtick your speaker employs, their job is to weave your keynote message into their program in a memorable and fun way.
Your Keynote Speaker may use humor, audience participation, show funny clips, or even sing. Once this vital research is complete, your Keynoter can mold the presentation into a unique and distinctive moment just for your audience. In order to capture this essence, the Keynote Speaker should be willing to spend the time researching your industry, your issues, and your audience.
Many people confuse the term Keynote Speaker with motivational speaker, inspirational speaker, plenary speaker, breakout speaker, industry expert, closing speaker, business speaker, juggler, ventriloquist, illusionist, and any former Miss North Dakota or Miss Rhode Island.Īny of the above speakers could actually be a keynote speaker, but most professional keynote speakers are not actual Keynote Speakers and most Keynote Speakers can’t or don’t do all the rest.Ī Keynote Speaker should be able to capture the essence of your meeting and be able to highlight it to your audience in a short period of time. The term Keynote Speaker is one of the most misunderstood in the meetings industry. Keynote Speaker Mike Hourigan holds keynote speeches on the following topics: Generally, when people say they want a Keynote Speaker what they mean is we need to hire a Keynote Speaker who can talk to our audience for about 45 minutes and they will probably cost a lot of money.